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Notes I took during talk by @seanmacphedran at Social Media Ottawa:
- An idea is worthless if no one knows about it, talks about it.
- Connect the real-world to tech, like in http://www.youtube.com/watc... and use social media to expose it (let users invite friends, post their achievements to their FB wall)
- "Pay with a Tweet"
- Make remarkable things so people (and media) talk about it. It's much cheaper than achieving the same reach through traditional advertising.
- Empower consumers. Reward them. Let them make money.
- Look at "Skype in the Classroom" for innovating advertising in education.
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